Manager of Acquisition & Retention Marketing
We are looking for a Marketing Manager with a strong Acquisition & Retention/Lifecycle Messaging background to assist in building a best-in-class direct-to-consumer medical device organization that communicates the CEFALY brand message.
In this role, you will manage paid media channels (paid search, shopping, display, paid social, affiliate) in addition to customer lifecycle messaging. You will be focused on driving qualified traffic to our site, increasing customer life-time value (LTV), and partnering across the organization to achieve aggressive revenue goals. The ideal candidate has direct-to-consumer experience in performance-based marketing, customer lifecycle communication, and thrives in a data-driven environment. The Manager of Acquisition and Retention is part of CEFALY’s Marketing team reporting into the Vice President, Marketing.
About CEFALY Technology
Founded in 2008, CEFALY Technology is transforming the approach to migraine pain relief by offering a drug-free, non-invasive treatment option. Our mission — to solve the persistent problem of migraine through advanced therapeutic innovations.
Our proprietary device, the CEFALY DUAL, is an external Trigeminal Nerve Stimulator (eTNS) device, that works by sending tiny electrical impulses through a self-adhesive electrode placed on the forehead to stimulate the trigeminal nerve, reducing the frequency and intensity of migraine attacks.
In 2020, CEFALY DUAL became the first device of its kind available over-the-counter (OTC) in the United States. To date, CEFALY has treated over 2 billion migraines worldwide, and with OTC clearance, that number is poised for significant growth.