We are looking for a skilled and effective eCommerce/Web Operations Manager to assist in building a best-in-class direct-to-consumer medical device organization.

In this role, you will be responsible for understanding what is driving site traffic and conversion, identifying opportunities to improve, and partnering with agencies and cross-organizationally to drive continuous improvement in support of customer experience and aggressive revenue goals. You will have a mix of strategic and execution-oriented tasks to help support new product/program launches, promotions, and continuous customer journey improvements. This role needs a detail-oriented, analytical, strategic, and creative thinker who is driven by data and has a passion for working in a fast-paced environment. The Manager of eCommerce and Web Operations is part of CEFALY’s Marketing team reporting into the Vice President, Marketing.

CORE ACCOUNTABILITIES:

  • Lead launch of new website features together with key stakeholders across the organization
  • Manage relationship with web development partner
  • Continuously increase conversions on the site through impeccable user experience (UX)
  • Strategize UX/UI and best practices to improve site experience by using heat mapping, site testing, online surveys, and user feedback testing
  • Run quality assurance (QA) on all new features, promos, product launches etc.
  • Design, monitor, analyze and report on all A/B site testing using Google Optimize or Optimizely
  • Set up and maintain Google Tag Manager features including variables, custom tags, triggers, etc. based on data strategy
  • Managing data layers on Google Analytics to organize data collection processes from platforms such as Facebook, Referrals, and Affiliates
  • Maintain Google Merchant Center and product feeds
  • Support Paid Media, Customer Retention/Service, and Branding initiatives

QUALIFICATIONS:

  • Bachelors’ degree in Economics, Marketing, Advertising, Statistics, Engineering or Business; MBA is a plus
  • 3+ years of e-Commerce management
  • Passionate about improving and facilitating the customer journey and know how to articulate users' stories and requirements
  • Excellent at project management and data-driven
  • Prior experience with A/B testing
  • Familiarity with ecommerce platforms such as BigCommerce and WooCommerce
  • Knowledge of HTML, CSS, JavaScript, and WordPress
  • Experience with Excel/Google Sheets and dashboarding/data visualization
  • Strong organizational skills, a high attention to detail, and ability to be flexible in a fast-paced environment

About CEFALY Technology

Founded in 2008, CEFALY Technology is transforming the approach to migraine pain relief by offering a drug-free, non-invasive treatment option. Our mission — to solve the persistent problem of migraine through advanced therapeutic innovations.

Our proprietary device, the CEFALY DUAL, is an external Trigeminal Nerve Stimulator (eTNS) device, that works by sending tiny electrical impulses through a self-adhesive electrode placed on the forehead to stimulate the trigeminal nerve, reducing the frequency and intensity of migraine attacks.

In 2020, CEFALY DUAL became the first device of its kind available over-the-counter (OTC) in the United States. To date, CEFALY has treated over 2 billion migraines worldwide, and with OTC clearance, that number is poised for significant growth.